Orbit approached me with a working prototype and a problem: retention cliffed after day four. Habit apps guilt-trip; Orbit wanted to feel like tending a small solar system instead. Each habit is a planet, consistency keeps it in stable orbit, and lapses send it drifting — recoverable, never punished.
- Full UX rework of onboarding, tracking and review loops
- Visual design system (dark-sky palette, orbital motion language)
- Micro-interaction and haptics spec for the "stabilize" gesture
- Design tokens and handoff for the iOS/Android teams
The redesign shipped in v2.0. Day-seven retention improved 38%, and the App Store feature "Apps We Love" followed a month later. The orbital review screen became the most-shared screenshot in the app's history.